The P5 toolkit
The toolkit we built to run the work.
Five tools. Three intelligence and identification layers. Two execution layers. Use one on its own, or run them together under one written plan and one accountable Marketing Quarterback.
Why we built it
Marketing is only as good as the measurement.
Nobody can coordinate paid, PR, web, and content without seeing what every piece is doing in real time. The off-the-shelf tooling for that work was either too narrow, too expensive, or too detached from the actual marketing.
So P5 built its own. The toolkit below is the engine under every P5 engagement. You can start with a single tool, and add the rest only when the numbers say so.
Intelligence & identification
Three layers of signal feeding the monthly plan.
01
IntelID
The weekly intelligence read on your market. Competitors, category, public reputation. Synthesized, in your inbox by 9 AM Monday.
Learn more →03
IntentID
Custom audiences of people actively researching your services. Refreshed weekly, synced into the ad platforms where your buyers convert.
Learn more →04
VisitorID
Anonymous website visitors identified, scored, and routed to your CRM. The 95% of traffic that never fills out a form, finally visible.
Learn more →Execution
Two layers of work that ship.
02
SearchID
The SEO and AEO content engine. 25 years of search expertise plus generative engine optimization. Compounding organic traffic you own.
Learn more →05
InboxID
Same-day follow-up to the visitors VisitorID identifies. Behavior-triggered email and retargeting. Warm hand-offs to your team.
Learn more →How the toolkit feeds the plan
Six steps. One loop. The plan updates every month.
- 01IntelID briefs the market every week.
- 02The ICP and the plan absorb the signal.
- 03SearchID ships the content that follows.
- 04IntentID targets paid against intent, not demographics.
- 05VisitorID identifies who shows up.
- 06InboxID closes the loop with same-day follow-up.
Find out where your marketing leaks.
Free, no logins, results in 7 days. We'll show you what your customers see, where inquiries stall, and what to fix first.
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