Will you fire my vendors?

No. Most of them are doing their part. The leak is usually between the parts.

What if we already have a marketing person?

Good. Most people in that seat do solid work inside their lane. The gap is usually between the lanes, and in the numbers you actually need: cost per lead, cost per inquiry, and cost per paying customer.

Do you sell the same services as my vendors?

Some of them, yes. We say so up front. If your vendor is doing good work, we'll tell you to keep them. If we think we'd do it better, we'll show you the numbers and let you decide.

Do you need my logins?

Not for the free audit. After that, yes, and you keep ownership of every account.

Do you guarantee results?

No. Anyone who does hasn't seen your numbers yet.

Marketing Quarterback

Every vendor works. Nobody runs the play.

A fractional CMO for owner-operated businesses. We give the vendors you already have one plan, one message, and one scorecard, and we show you what a customer costs.

Get the free outside-in audit

The elephant in your marketing

Your SEO person sees rankings. Your ad person sees clicks. Your social person sees likes. Your front desk sees a phone that keeps ringing.

You see the bank account. And you're the one left connecting the dots at 9 p.m.

P5 connects them for you, with numbers you can check: what a lead costs, by channel, and how many turn into paying customers.

What a Marketing Quarterback does

We don't replace your vendors. We give them what they've never had: one plan, one message, and one person accountable for how it fits together.

We don't replace your team either. We give them the plan, the calendar, and the scorecard they haven't had.

One plan.

Every vendor works from the same campaigns, offers and calendar.

One message.

Your website, ads, social and email say the same thing about your business.

Cost per lead, by channel.

You see what a lead from search costs versus a lead from Instagram.

Speed to lead.

We test how fast a new inquiry reaches a human, weekdays and weekends.

Follow-up after the quote.

Who sends the quote, how fast, and who calls back when nobody books.

A monthly scorecard.

The same numbers every month, so you can see what changed and who changed it.

How it works

01
Free outside-in audit.
We submit test forms, call after hours, check your site speed and tracking, and compare every profile. No logins. Results within 7 days.
02
Pick a tool, or the whole team.
Start with the one that fixes your biggest leak. Add more only when the numbers say so.
03
Monthly scorecard.
The same numbers every month, so you can see what changed and who changed it.

We've run the tools ourselves

P5 has run SEO, paid ads, audiences and tracking since 1996. That's how we can tell good vendor work from busy work.

Sometimes we'll tell you your current vendor is the right call. Sometimes we'll suggest us. Either way, we'll tell you which and why before you decide.

Run a plastic surgery practice? We have a dedicated fractional CMO practice for surgeons at p5marketing.com.

Questions owners ask

Will you fire my vendors?: No. Most of them are doing their part. The leak is usually between the parts.
What if we already have a marketing person?: Good. Most people in that seat do solid work inside their lane. The gap is usually between the lanes, and in the numbers you actually need: cost per lead, cost per inquiry, and cost per paying customer.
Do you sell the same services as my vendors?: Some of them, yes. We say so up front. If your vendor is doing good work, we'll tell you to keep them. If we think we'd do it better, we'll show you the numbers and let you decide.
Do you need my logins?: Not for the free audit. After that, yes, and you keep ownership of every account.
Do you guarantee results?: No. Anyone who does hasn't seen your numbers yet.

Find out where your marketing leaks.

Free, no logins, results in 7 days. We'll show you what your customers see, where inquiries stall, and what to fix first.